True North Jiu-Jitsu Academy — Lifetime Trial Report
Every trial class booked in the GoHighLevel account, Sep 24, 2025 → Oct 12, 2026.
The short version. The system put 285 people on the calendar for a trial and 134 of them walked through the door. Only 26 of those 134 are marked as signed-up members in the CRM — about 1 in 5.
The drop in bookings since August lines up exactly with Meta ads being switched off: organic leads held steady at ~24–29 a month, while the ~47 ad leads a month went to zero.
From booking to member
Unique people, not appointments (some people booked more than once).
Every appointment, by outcome
All 371 appointments. A "confirmed" appointment whose date has already passed was never marked showed or no-show, so it's counted as Unmarked. "Confirmed" here means genuinely upcoming.
Trials by month
By the date of the class. Meta ads were switched off at the end of July 2026.
Ads on vs. ads off
Monthly averages. "Ads on" = Oct 2025–Jul 2026 (10 months). "Ads off" = Aug–Sep 2026 (the two full months since).
New contacts by month and source. Organic (website, referrals, walk-ins) stayed roughly flat; Meta-sourced leads stopped completely after July. September 2025 is excluded — that month is the bulk import of the existing contact list.
Which days work best
Left: the day of the trial class. Right: the day people make the booking.
Monday, Tuesday and Thursday carry the trial schedule — 78% of all bookings and the most attendees. Wednesday trials have the weakest turnout (12 showed vs 23 no-shows).
People book most on Monday, Thursday and Sunday, and mostly between 9am and 8pm. Almost every trial is an evening class: 6pm and 7pm starts make up two-thirds of all bookings.
By program
Show rate = showed ÷ (showed + no-show), ignoring cancellations and unmarked.
Booking lead time vs. turnout
How far ahead the class was booked, and what share of those trials showed up. Shorter is better — next-day bookings show up most.
How bookings came in
| Channel | Appointments | Share |
|---|---|---|
| Website booking widget | 191 | 51% |
| GHL mobile app (staff) | 86 | 23% |
| Booked by staff in the CRM (calendar, contact page, conversations) | 82 | 22% |
| Third-party integration | 12 | 3% |
Notes on the numbers
- Signed up counts contacts marked as a Customer in GoHighLevel. 38 contacts carry that mark; 28 of them booked a trial, and 26 of those attended. If members are being signed up without being marked in the CRM, the true number is higher — but the 55 past trials that were never marked showed or no-show suggest the CRM isn't being updated after class.
- Show rate overall is 150 ÷ (150 + 102) = 60%. If the 55 unmarked trials were all no-shows it would be 49%; if they all showed, 67%.
- 3 appointments were marked invalid in GHL and are shown separately.
- All times are in the gym's timezone (Pacific). Data pulled live from the GoHighLevel sub-account on Oct 12, 2026.